![]() For the longest time, conventional wisdom was that only Hindi films could penetrate every pocket of India, given that (1) the reach of Hindi cinema is a pan-Indian phenomenon, and (2) even the biggest hits of Tamil and Telugu cinema have been consumed only in their respective states and among the diaspora. In Telugu cinema, it was the return of the mega-movie, thanks to the mind-boggling success of Baahubali: The Beginning (2015) and its sequel.
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